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Hispanics Stick with Brand Names in Personal Care

Mintel sees brand loyalty in soap, shower gel and more.

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By: TOM BRANNA

Editor

When times are tough, it is no surprise to find consumers opting for less-expensive products in order to save money. Equally unsurprising, lower-income households are more likely to trade down, but one group breaks the mold—Spanish-dominant Hispanics. According to research from Mintel,lower-income, Spanish-dominant Hispanics are still buying name brand personal care products at a higher rate than their English-dominant counterparts. According to Mintel, 64% of Hispanics surveyed who have an i...

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